Imagine James Bond. Do you ever see him muttering under his breath “I am happy, confident, and attractive.”?
No. Because he already IS all those things.
Now take a few seconds to picture someone who’s saying those affirmations to themselves.
What kind of person do you see? Someone who’s not very confident? Not that happy? Not very attractive?
Right. Because the only people saying such affirmations are those who AREN’T feeling very confident and attractive. They’re trying to talk themselves into believing those things. As Robert M. Pirsig says:
You are never dedicated to something you have complete confidence in. No one is fanatically shouting that the sun is going to rise tomorrow. They know it’s going to rise tomorrow.
When people are fanatically dedicated to political or religious faiths, or any other kinds of dogmas or goals, it’s always because the dogmas or goals are in doubt.
Funnily enough, affirmations can have the exact OPPOSITE effect than what you want. It’s all because…
Action creates beliefs
In my post on developing abundance mentality, I explain how the Chinese managed to convert an unprecedented number of American prisoners to communism by changing their beliefs. And they did it by simply getting the Americans to take little pro-communist actions, until they could no longer take the disparity between their actions and their thoughts.
If you act enough as if you were something, you will become that way.
But here’s the funny thing: What kind of person tries to talk themselves into feeling confident? That’s right – an unconfident person! By using affirmations, you will do things that an only an unconfident person does.
Enough of that, and you will BECOME unconfident, even if you weren’t before! Way to go, Dr. Watson.
Thankfully, there’s a solution…
Stop talking, start taking action
Instead of talking yourself into feeling confident (which only an unconfident person would do), figure out what kind of actions a confident person would take.
Then take them.
Then you’ll leverage the same principle for your benefit! After taking enough action that a confident person would do, your brain will say “Hang on a second, I’ve been taking all this confident action… I can’t be an unconfident person!” – And BAM! You will become a confident person.
Sure, taking action is tough. At times you’ll feel scared. Some actions you won’t even be able to take until you develop some confidence.
But that’s how real progress works. It takes some discomfort and pushing your comfort zones. Affirmations feel like a feel-good what-you-want-to-hear solution to me. As if you can develop all the positive character traits without facing any discomfort.
Is this the ultimate truth? I don’t know.
All I know is that taking action definitely works for me. And affirmations didn’t.
So try it yourself, and see what happens!
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Update on 90 Day Free Hugs Challenge:
The free hugs challenge started yesterday! From now until 28th September, you have a much easier time to take action and go giving out free hugs. So if you’re at all interested in giving out free hugs check out the 90 Day Free Hugs Challenge.

{ 11 comments… read them below or add one }
I just wanted to pop in and say thank you for convincing me to face one of my fears and take action against it
I feel much better now
Thank you
Ben
Me again, just wanted to say thank you again because i just did something else i have been putting off due to fear and just the title encouraged me to do it. So thank you
Your posts have helped me on many occasions – given me the kick up the bum i need
Thanks again Vlad
Ben
Great post, and as always celebrate the all win no matter how small they are because added up, they will be the biggest confidence builder.
John Traveler’s last blog post..Decision Making Approach
@Ben:
You’re welcome, and you’re welcome. I think life coaching is a perfect carreer for me. You get to kick people on the bum, and they pay you for it.
@John:
Spot on.
Vlad, stepping outside of your comfort zone is a lesson we can all learn. By taking action, you are truly testing your skills and capabilities, thus making progress. An affirmation tends to act as a reminder.
BTW, I have just nominated you for a Kreativ Blogger award, it is basically a pay it forward for all of your efforts. Details on my blog.
simply stephen’s last blog post..Spotlight on Simplicity – Kreativ Blogger Award
I hate affirmations. You are right – an action is what matters the most, especially in crushing your fears.
Oh so true, and sadly for the moment I am neither speaking in affirmations nor taking any action at all! Thank God it’s almost Jan 1 although that’s just postponing what I need to do NOW!
Loved Pirsig’s “Zen and the Art of Motorcycle Maintenance.” A very thoughtful writer.
“Imagine James Bond. Do you ever see him muttering under his breath “I am happy, confident, and attractive.”?
That’s a hilarious image and a great idea for a movie – an under-confident/neurotic James Bond-type figure!
“Doubt of any kind is ended alone by action.” –Thomas Carlyle
Did I miss the post where you said you would disappear from the face of the earth for weeks? I miss reading you.
@Tula:
Funnily enough, you posted yourr comment one day before my comeback.
So, if you want a post about why I disappeared off the face earth – just read it tomorrow
After you complete an action and your brain “says” something to you, you are actually creating feelings from your actions such as “adreneline” then your affirming that very thought to yourself.. Affirmations can be utilized before or after an action. It really is only a simple choice.