Using the Hawthorne Effect for Effortless Change

by Vlad Dolezal on May 26, 2009

I’d like to point out you’re breathing consciously now. Noticing the expanding and shrinking of your chest as you breathe in and out.

Just keep observing. Simply notice your breathing pattern. For a few more breaths…

Now, believe it or not, I can virtually guarantee you that just by observing your breathing, you started breathing more deeply and fully.

That’s the Hawthorne Effect – when you subconsciously change your behavior as a result of being monitored.

Using the Hawthorne Effect

In 1955, Henry A. Landsberger In 1928, Elton Mayo tried measuring the effect of lighting levels on the productivity of Hawthorne factory workers. He formed three groups. One with increased lighting levels, one with decreased lighting, and a control group with unchanged lighting.

As expected, the group with increased lighting experienced a measurable increase in productivity. But lo and behold… the increase in productivity was matched almost equally by the other two groups! The single biggest factor influencing the workers’ productivity was that someone paid attention to their efforts.

You can easily use this to encourage positive behaviors in a friend or colleague. Just let them know you’re noticing.

But watch out! Don’t praise them – they would usually perceive that as you being  condescending or trying to control them. Instead, neutrally report what you’re noticing. Like “I noticed that you are …”. No judgment. Just plain facts.

This lets the person believe they’re fully in control, and makes the Hawthorne Effect kick in the strongest!

Using the Hawthorne Effect for Yourself

But while helping others is nice, wouldn’t it be great to use the Hawthorne effect for yourself?

Of course it would :D

And it’s so easy! Just like focusing on your breathing makes you breathe more deeply and fully, without any conscious effort.

Simply start recording some behavior you want to improve. (My two favorites are spending and eating habits.) And my favorite way to do that is a 30-day trial:

For thirty days straight, record exactly how much you spend and what you spend it on. Not only will you become more aware of what you’re spending money on, and where you could make improvements… You will automatically use your money more wisely! All hail the Hawthorne Effect!

And that’s all. It’s that simple. Just start recording, and watch yourself effortlessly change your behavior for the better.

Have a great day!

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{ 11 comments… read them below or add one }

1 Positively Present May 26, 2009 at 15:46

I’ve never heard of the Hawthorne Effect before but it’s really interesting (and I think it definitely works!). Thanks for writing about it. I love learning about new things!

2 Polly May 26, 2009 at 20:20

Awesome!! So true, there is power in the positive.

Polly’s last blog post..Golden Heart

3 Dave Bull May 26, 2009 at 21:09

It was 1928 and it was Elton Mayo who led the research.

I hate to come across as nit picking but I would hate to see a genuine piece of good research like this descend to the level of some of the stuff that the pop psychologists peddle around the internet.

Great blog, Vlad, been a subscriber for a couple of years now!

Dave Bull’s last blog post..Train me tender? Don’t!

4 Vlad Dolezal May 26, 2009 at 22:25

@PP:

Ya, I also love learning about new things. I just couldn’t help sharing this one, when I came across “Hawthorne effect” while doing a reading assignment for a psychology module, googled it it find out more, and found all the totally awesome information!

@Dave:

Whoops, you’re absolutely right! I got a source with the correct data… and then MISREAD it when writing this article :/ (I fixed the article now)

And cheers for following for me so long :D

5 Lisa May 27, 2009 at 06:05

Good post and wonderful idea. Awareness is definately the first step to change.

Lisa’s last blog post..Doing what you know

6 Vlad Dolezal May 27, 2009 at 14:04

@Lisa:

I absolutely agree! Hey, the whole second chapter of my free e-book is about awareness.

I definitely agree with you that it’s the first and most important step to change.

7 Chris Edgar | Purpose Power Coaching May 27, 2009 at 17:41

Thanks for this — I think there’s so much value in taking time to pay attention to yourself in this moment, as opposed to what’s going on around you or what you’re going to say at tomorrow’s meeting.

8 Srinivas Rao May 27, 2009 at 18:36

Cool stuff. That’s really interesting that you could do that with so many areas of your life. Imagine if you did this for a different area each month, you could really kick some #$#$ in life :) .

Srinivas Rao’s last blog post..10 ways to be a prolific personal development blogger

9 Vlad Dolezal May 27, 2009 at 22:11

@Chris:

Definitely. It’s something I’m still working on myself though (right now I’m eating my dinner at the computer).

@Srinvas:

Hell yeah :D

It’s really astonishing how much you can achieve in a single year if you improve a little bit every day.

Also, as far as doing change every month – I’ve heard Scott Young say the same thing several times – most people get really motivated when they first hear about the “30-day trial” method, try to do 4 or 5 at the same time, and then crash and burn after two weeks, and don’t keep any of the habits.

If you instead focus on one habit at a time, for 30 days, you will have enough time to get it established, and then move on to the next. That’s 12 habits a year, which can pretty much completely transform your whole life. In a single year.

10 John Maxwell June 1, 2009 at 06:15

I find it plausible that what’s measured improves. However, referring to this as “the Hawthorne effect” might be a bad idea. From this essay:

Chiesa and Hobbs sampled over two hundred books published between 1953 and 2003 and found an astonishingly broad range of uses for the term ‘Hawthorne effect’, with many such meanings actually contradicting each other. In some cases the term was used to imply that simply being the subject of an investigation can enhance workers’ performance. Elsewhere the term was used more specifically, to refer to the presence of a ‘warm climate’, the ‘presence of an observer’, ‘concern’ or merely ‘friendly supervision’. Moreover, there were widespread inconsistencies in how the effects were supposed to exert their influence, with some accounts suggesting an unconscious effect, while others pointed to ‘feelings of pride’ or ‘job satisfaction’.

I recommend reading the entire essay. It and this blog post made me significantly more skeptical regarding the findings of psychologists.

11 Vlad Dolezal June 1, 2009 at 07:12

@John:

That was a pretty good read. I guess I’m just adding to the problem, huh? :)

As an evil overlord aspirer, I found this bit interesting:

A true sign that a study or studies have acquired mythical status is when they lend their name to an ‘effect’ (…) once something’s got a name it somehow seems more concrete and real.’

Maybe I should coin a “Dolezal effect”? :D

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